KWAME DIAMONDS: HOW TWO SISTERS CARVED A NICHE IN THE DIAMOND INDUSTRY
Diamonds are a Girls Best Friend!
A passion for Diamond led two sisters Mosibudi Jo Mathole and komodo Ramodipa to walk away from lucrative careers in investment banking and optometrist. In 2008 they started a cutting and polishing shop which is the first run by sisters in South Africa and named the business Kwame Diamonds.
Kwame Diamond's have cut out a niche for themselves in cutting and polishing bespoke diamonds thereby gaining a reputation for innovation.
Globally polished diamonds profit margins are declining, there are only 250 diamond polishers in South Africa a decline from 4500 polishers, twenty five years ago.
What makes them stand out in such a competitive market?
"How you approach a business, is what will set you apart and yes the industry is shrinking we are here not to shrink, we are here to make sure that we expand." says Mosibudi Jo Mathole Co-founder of Kwame Diamonds.
The sisters are empowering women by developing their skills as diamond polishers and have proved that women can shine in a male-dominated industry.
The global diamond market size was valued at USD 87.31 billion in 2018 and is predicted to grow at a CAGR of 3.0% from 2019 to 2030. The growth of the industry can be mainly attributed to the rising demand from jewelry application especially in emerging economies in Asia Pacific like India and China.