| Kanye recently filed a Yeezy trademark that slaps his brand on a ton of beauty, skincare, and fragrance products as well as deodorant, toothpaste, and even *checks notes* scented pine cones.
The recently acclaimed self billionaire is not resting his laurels as he is reported to have ventured into the beauty and skincare industry.
The beauty industry is growing faster than ever before. Today it's valued at an estimated $532 billion and counting, according to a new report from retail analytics firm Edited. Kanye West could see his net worth double as he claims a stake in the beauty industry valued at an estimated $532 billion and counting.
The artist not known to be put in a box made headlines as a born again Christian last year on the release of his sophomore album - Jesus is King has been versatile during his career.
Kanye has cut his teeth in the fashion industry with his brand Yeezy raking in millions and commanding brand loyalty around the globe. As a fashion designer, he has collaborated with Nike, Louis Vuitton, and A.P.C. on both clothing and footwear, and have most prominently resulted in the Yeezy collaboration with Adidas beginning in 2013. He is the founder and head of the creative content company DONDA.
His new business venture in the beauty and skincare industry will see him competing for market space with his wife Kim Kardashian and half sister-in-law Kylie Jenner.
Kanye recently joined the Billionaires club when he told Forbes magazine his net worth is registered as $1.3billion (£1.05billion).