Facebook claimes Basant Gajjar’s technology circumvented its automated ad review systems
Facebook has filed a lawsuit against Indian-American software architect Basant Gajjar, who violated the company’s policies by providing cloaking software and services designed to circumvent the automated ad review system and ultimately run deceptive ads on both Facebook and Instagram.
Basant Gajjar used “cloaking”, a technique that hides the true content of ads and presents something different on the surface for users on the platform, which prevented Facebook’s review process from identifying improper ads, the company said.
Advertisers were able to promote links for deceptive diet pills, cryptocurrency scams, and even misinformation about the coronavirus outbreak through the technique, Facebook added.
According to Gajjar’s brief profile available on the Internet, he is a digital marketer, SaaS expert, and Founder and System Architect at LeadCloak.com. Gajjar earned a Bachelor’s Degree in Management Information Systems, General from California State University-Sacramento and a Bachelor’s Degree in Computer Science, also from California State University-Sacramento.
Why Facebook wants to Decloak Leadcloak
Gajjar’s unregistered business in California, LeadCloak, has been offering cloaking services since 2016
LeadCloak’s software targeted other technology companies including Google, Oath, Shopify and WordPress, Facebook director of platform enforcement and litigation Jessica Romero said in a Newsroom post.
LeadCloak’s homepage makes little effort to conceal these activities, saying, “LeadCloak is a powerful cloaker that you can use to easily cloak various ad networks to get targeted traffic to your web sites and offer pages.”
Romero added that Facebook disabled personal and ad accounts on Facebook and Instagram that it determined used LeadCloak’s software, and it intends to continue efforts to identify LeadCloak’s customers and take additional enforcement actions against them.
The lawsuit was filed in the U.S. district court in the Northern District of California, San Francisco division.