Absa Bank launches Business Series to help Customers and Businesses amid COVID-19

Absa Bank launches Business Series to help Customers and Businesses amid COVID-19

Absa Bank Ghana has announced a new weekly series of webinar sessions aimed at educating and supporting clients and businesses on how to thrive in times of crisis.

This forms part of many other interventions such as the activation of a financial relief package to cushion customers in the wake of the COVID-19 economic challenges currently being faced.

Christened as ‘Absa Business Connect Series’, the virtual sessions will provide practical advice and solutions to business owners on business sustainability and growth amidst the challenges being faced as a result of COVID-19. The series will take place on the bank’s Facebook Live virtual platform and will focus on relevant business-impacting topics such as Financial Management, Strategy re-engineering and Maintaining Productivity during crisis. Others include Risk Management, optimization of trade tools and Technology as a business driver among others.

Speaking on the initiative, the Marketing and Corporate Relations Director at Absa Bank Ghana, Nana Essilfuah Boison said:

Nana Essilfuah Boison Marketing Corporate Relations Director Absa Bank Ghana

Marketing and Corporate Relations Director at Absa Bank Ghana, Nana Essilfuah Boison

“COVID-19 and its related issues are with us now and as a caring bank, this is the time we must engage our clients more than ever.”

“We want to support our customers during this time with practical ideas from subject matter experts within our organization to ensure their business recovery, sustainability and growth. This is how Absa will help to bring the possibilities of our customers to life,” Essilfuah Boison said.

When is it expected to take place?

The first session of the Absa Business Connect Series will be on Friday, May 22, at 10:00 am on the topic, ‘Keeping your business alive during crisis’. The Business Banking Director Grace Anim-Yeboah will take online participants through the salient points on business sustainability and growth during crisis.

Also, the bank plans to use subject matter experts within the business sector as speakers for subsequent sessions of the Absa Business Connect Series.

About the Bank

Absa Bank migrated from its earlier name, Barclays Bank early 2020. The process for the transition started in 2016 when Barclays Plc announced its intention to reduce its majority shareholding in its Africa business.

Gradually, it sold part of its shares to hundreds of established investors through the Johannesburg Stock Exchange to become a non-controlling shareholder with a 14.9 per cent stake and that paved the way for the renaming and rebranding of the bank.