Bestselling author Simon Sinek talks about the best way to win at business and beat your competitors in his new book, The Infinite Game in this episode of Behind the Brand with Bryan Elliott.
John Jantsch on How Not To Be a Boring Business
http://www.BehindtheBrand.tv Jantsch tells host Bryan Elliott that many companies mistakenly think they are unique when basically they are same things as everyone else.
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