Changan- To disrupt Ghana’s Automobile Market!
June 2019 marked the official press launch of Changan in Ghana. A brand that has dominated China’s automobile
industry since its inception. The launch took place at Stallion Motors Ghana LTD Office (Stallion Group) located at Obetsebi Lamptey circle where a range of Changan vehicles was unveiled for all present to witness. These vehicles looked very astonishing and with prices starting from as low as $12, 999 equivalents in Ghana cedis, one will say these brand of Changan SUVs and saloon cars will definitely disrupt the automobile sales industry in Ghana as they have very good model line-up for SUV’s and Sedan with 5 years or 100,000 km warranty.
History of Changan Automobile
The first thing we may think about when buying a new car is safety and a long-lasting feature, whether for personal use, family or an organisation, and that is precisely what Changan stands for; Cháng – long-lasting/forever (长) and ān (安) – safe/secure that makes Cháng’ ān (长安).
Changan has been in the Chinese Automobile Industry for 153 years with 33 over years’ experience in building and selling passenger car vehicles. This brand can boast of being an early leader in the Chinese auto industry and currently a top-selling Chinese automotive brand sitting confidently amongst the top four automobile groups in China.
Founded in Shanghai in 1862 by Li Hongzhang, the brand’s mission is to pioneer auto culture and benefit human life with a vision to build world’s leading automobile enterprise that later moved to Chongqing in 1937.
Changan has over 33 years’ experience in car-making since it started auto business in 1984 and produced their first batch of small size vehicles in China, and became one of the top four Chinese automobile manufacturing groups in 2009 with a total sales volume of Changan brand vehicles exceeding 10 million in 2014 and a sale volume exceeding 1 million in 2015 for Changan brand passenger vehicles.
All over the globe Changan has a footprint; 12 global production bases (3 under construction) and 32 vehicle and engine plants. Changan has 6000 sales and service stations covering 60 countries, with 150,000 professional service staff providing consumers with pleasant experience anytime, anywhere. The company also uses over 20 APPs and WeChat official accounts for customer service to ensure immediate response to customers. The brand also partners with other top vehicle manufacturers like Suzuki (1993), Ford (2001), JMC (2004), Mazda (2005) and PSA (2010) to deliver the best vehicles.
The Research and Development of Changan Automobile
Research and Development (R&D) is key for Changan hence an R&D network is established in Chongqing, Beijing, Hefei, and Hebei of China, Turin of Italy, Nottingham of UK, Detroit of USA, and Yokohama of Japan. A world-class talent team made up of over 90,000 employees, including 10,000 R&D personnel globally (6,000 dedicated to Changan brand) and over 400 senior experts from 15 different nations. 13 of them are included in China’s Recruitment Program of Global Experts. Changan attracts the largest number of experts among Chinese auto companies.
Changan’s unique R&D strength is ranked number 1 in the Chinese automobile industry for 8 years. The styling and package, structural design and performance development, test validation and evaluation, simulation analysis and prototype process form the digitalized coordination capability and project management capability to support five core strengths.
It is assuring to note that, Changan vehicles go through several fields and laboratory tests such as crash safety, NVH, master ESP, TCS, VVT, TCT, ICCS and other advanced technologies. The cars have also gone through extreme climate tests in extremely low temperature of -52℃ in Russian snowfield and China’s north border Mohe, extremely high temperature of 50℃ in Turpan and Middle East dessert, an altitude of over 5200m in Qinghai-Tibet plateau and a performance test in extremely high-dust land (120mg/cm³).
Changan has the largest dynamic ground with the most comprehensive functions and highest precision in Asia. A 2 billion RMB investment that built a 224-hectare Changan comprehensive proving ground.
In addition to this, Changan very much believes in the era of smart technologies. Changan 2015 car models have assisted driving, and have upgraded to half automated driving in 2018. Plans are far advanced to have fully automatic driving Changan vehicles by 2025 and beyond. A smart vehicle R&D team with 1500 engineers will be setup to develop technology and products in smart connectivity.
For the past 3 years, Changan has penetrated the African market and now has an assembling plant in Nigeria. Seeing the success chalked in Nigeria, the team has brought the top-class vehicles to Ghana; 5 powerful SUVs and 1 smart-looking saloon car.
The Changan Brands
Changan’s brand pride comes with a hi-tech and fashionable design. These astounding cars are efficient, clean, safe and smart.
Changan has successfully launched a series of classic products; CS75, CS35, CS15, Raeton, Eado, Alsvin, CX70, Oushang and has more than 8500 customers across the world choosing Changan every day.
Available in the Ghanaian market is CS95, CS75, CS55, CS35 ( available in Luxurious & Distinguished model), CS15 in SUV’s and sedan range has Alsvin V3 & Eado models.
CS95 in Simplicity…
This model has a simple design appearance but has all the essential elements with extraordinary functions. The car has a succinct visual language and powerful to the core. An absolute high-performance full size SUV!
The CS95 is equipped with Blue Core 2.0L turbo GDI engine, has maximum output 171 kW at 5000-55000 rpm and maximum torque 360 Nm at 1750-3500 rpm. The tyres are 245/60 R18, 245/55 R19, and wheels a two-tone aluminium alloy. It also has a fuel tank capacity of 64 litres. Along with dozens of advanced technology, the CS95 is built to have high performance, low fuel consumption, low emissions and high quality harshness (NVH) performance.
It offers supreme comfortability as the design adopts classic design concepts and methods from a couple of industry top brands and the NVH performance of the deep-sea mute is also adopted. The Changan CS95 is a large multipurpose city SUV with seven seats.
The Timeless Beauty, CS75
This urban design CS75 is a beauty that will have customers enjoy being the focus of the car. The front Grille has a rugged styling; suggesting power and performance, a streamline waistline that suggests powerful performance, and the chrome plated trim elements really shimmering to give it that classy look.
The electronic parking system (EPB), electronic power-assisted steering (EPS), and electronic stability control facilitate easier driving and is equipped with a Changan 1.8L turbocharged Blue Core engine paired with an Aisin 6-speed automatic transmission running on a 58 litres capacity fuel tank.
CS75 has all the cool tech! It is equipped with the user-friendly in call interconnection system, all-around service, remote control system, voice recognition, push-to-talk, built-in hard disk music player, iPod Music play, phone projection, application store, emergency rescue service, and anti-theft tracking function.
Safety is a top priority in all Changan vehicles so the CS75 also has automatic parking, 6 airbags, and several safeguards like; electronic parking system, tyre pressure monitoring system and a 360 panoramic system.
Think hot volcanic lava cooling down sturdily and later becoming a unique glass-like rock. That’s the inspiration for this Changan model. Changan’s design philosophy and strategy was applied here, it was designed and developed by Changan’s European design team who were truly inspired by nature.
CS55 get its red appearance by using an advanced triple layer coating process that gives the car its smooth texture. The red metal layer is made up of bright aluminium powder. To put the final touch, a Nano-level material colour spray is applied. The body of the car has a dynamic rhythm, talk about the diving waistline together with the chrome trim below the windows, the blue whale tailed C column and suspending roof design model on the sideline of the vehicle body just gives a different feel to the whole CS55. The lights are gorgeous as well, high-quality LED lamps and obsidian-profile 3D trail with LED taillights. It has 18-inch two-tone stylish wheel hub, a dual-coloured floating roof.
On the inside is a different look all together; it has an x element capsule-shaped panel. Sitting elegantly on it is the 8-inch LCD control screen, it has stylish keypads and chrome details. It integrates the in call system, rearview camera (carried on some vehicle models), panoramic image (carried on more premium models), GPS, ADAS functional switching and other smart technology, thus truly realising touch-and-go.
The car is enjoyable, very spacious and offers comfort too. Another fascinating tech in the CS55 is the independent temperature control; the intelligent air conditioning makes it possible to have different temperatures in different areas. It allows you to independently control the temperature in driving seat, passenger seat and the backseat. A PM 2.5 filter and Plasma Generator is also fitted in the car.
The engine is the new Blue Core 1.5T DVVT DOHC all-aluminium alloy engine. Efficient fuel consumption is achieved with the Bosch STT to stop the engine when at a standstill and automatically ignite again when moving again. Under typical urban driving conditions, this gives fuel savings between 5-15%. It’s also equipped with Aisin new 6AT transmission, CS55 possess advanced gear technology, and offers rapid gear shifts and quick control functions as well as contributes to a strong fuel economy.
An intelligent and secure car with Adaptive Cruise Control, Pre-warning Assistant Braking, Hill Descent Control, Hill-start Hold Control, Automatic Parking Assistance, 360 Panoramic System and several other advanced technologies that make this car exceptionally different!
This model is indeed nifty. The CS35 has a stylish front fascia with simple yet sharp lights, shield-shaped chrome-plated air inlet grille, a push-button, dual-mode, anti-pinch power sunroof, chrome-plated window trim strip, a dynamic V-shaped aluminium alloy hub, eagle-eye crystal headlamp, eagle beak ribbon taillight, and chrome-plated double exhaust tips.
Every journey with this car promises to be enjoyable and comfortable. This car speaks luxury and comfort with its fashionable two-tone seats design. A cool central control that has a UI interface display showing clearer icons, night mode, and air conditioning status. It also has a sophisticated instrument panel with a bold ice blue look and backlit gauges and TFT display provides driver information with style and is virtually soundproof; low noise, vibration, and harshness
CS35 is simultaneously powerful and environmentally friendly. The fuel-saving equipment such as an intelligent generator with OAD technology, electric thermostats, and a variable displacement compressor, boosts performance while reducing fuel consumption. Isn’t that extraordinarily efficient?!
The engine is an all-aluminium alloy engine, Blue Core 1.6L DVVT DOHC, uses Aisin SS-II manual-auto all-in-one 5-speed manual transmission and a start-stop technology fuel-saving system. It also has extraordinary features like the Electronic Power-Assisted Steering, Automatic Parking Assistance and all-round safety features.
This particular model is assembled in Nigeria.
Vibrant Alsvin V3
The Alsvin V3 is powerful with a feel young vibe. This car wants its user to feel young and be different!
A dynamic and family friendly sedan equipped with a new generation 1.5 litres Blue Core engine and Aisin SS-II automated manual transmission. It’s also using advanced technologies such as keyless entry, one-button start, electronic power system, professional chassis adjustment, flat rear floor, and 40 dB idling noise are some of the advanced features.
This model of Changan is very comfortable and spacious. The booth is surprisingly spacious for a saloon car. It also has great safety technology installed like the reverse camera at the rear.
At the press launch of Changan’s range of vehicles, the Brand Head, Mr. Manish Daryanani said the brand is building an image of vitality, progress, quality, and fashion, with passenger cars as the focus hence the promotion of Changan brand image in all aspects through high level platforms and events. He also made emphasis that Changan is here to stay with the hope of bringing customers both safety and happiness.
The Stallion Motors Ltd, located at Plot A1 & A2, Obetsebi Lamptey Circle, is the authorized distributor for Sales & After-sales Service in Ghana.