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Business Interview

Coconut grove beach resort



TVM: How will you describe Coconut Grove Beach Resort?

CGBR: Coconut Grove Beach Resort is an indigenous owned hotel, which is a member of the Groupe Nduom. It is situated in the historical town of Elmina. The hotel is noted for its history and prominence.

Its initial concept was to provide a very comfortable accommodation and facility for travelers, rest and relaxation guests and tourists at large. It started with just 12 rooms and currently has 88 rooms. The Beach Resort has an upscale accommodation and other facilities that a 3-star hotel possesses and the Village has a contemporary African theme with a thatch roof etc.

The rooms all have facilities such as air condition, television, fridge etc. that provides the necessary comfort needed by a traveler. The Beach resort offers a picturesque view of unique indigenous nature that is very characteristic of an ideal location for a tourist or a traveler. The Beach resort has a restaurant that provides both local and continental dishes to satisfy the quest of all kinds of travelers (guests) that stop over or visit the facility.

The firm is managed by an indigenous team of hoteliers specialized in various fields– food and beverages etc. The firm adds a touch of international excellence to the Ghanaian hospitality industry. In as much as the firm recruits from within, it also considers people who have extensive experience from other countries and bring on board. So, Coconut Grove Beach Resort can be best described as the facility that provides “memories worth repeating”.

TVM: How long has Coconut Grove Beach Resort been operating?

CGBR: December 2016 will mark its 24th year of operation. It’s been both interesting and challenging though, in trying to identify what can make the memories worth repeating in the life of visitors. As a result, the firm has tried to ensure that it maintains a very good maintenance culture as well as improve on its services to achieve the said objective– “memories worth repeating”.

TVM: What makes Coconut Grove Beach Resort a more ‘defined’ Resort Centre?

CGBR: The hotel is traditionally exotic– A home away from home, describing a place as being a ‘home away from home’ can be a cliche at times, but a cliche does not stand the chance if it is true.

The structures at the resort are built with a traditional theme, set in modern architecture, which gives a conventionally exotic ambience. The variety of the resort’s service gives the impression that the facility was built with the client’s comfort, style and experience in mind. One distinct feature of a resort is an ocean and a beach that one can swim in.

CGBR is one of the few beaches along the coast line of Ghana. In the Central Region, where we are located, we have the best resort facility that allows our guests to use the beach to swim in.

For patrons who are a little bit hydrophobic, the Garden View Rooms, a blend of comfortable accommodation ranging from Standard rooms to Executive suites and VIP units. The facility also provides conference room, swimming pool and other recreational facilities which includes the Tennis court, the Basketball court, the gym, the Golf course– an 18-hole golf course.

This is the only beach resort in Ghana that has an 18-hole Golf course, so it’s uniqueness! One can combine golf with surfing in the ocean and that makes the facility unique among its contemporaries. Business executives (discerning people), across the globe these days, are meticulous of their health, rest and relaxation centres and wellbeing and hence, such a facility as this meets their requests.

Other activities such as horse riding, a visit to the animal sanctuary where we have Geese, peacocks, a fish pond, crocodile sanctuary, grass cutter sanctuary, piggery, poultry farm, etc. makes the facility a worthwhile destination for rest and relaxation. As a result of what we do, many a time, we are even compared with 5-star facilities even though we’re just a 3-star hotel. We don’t want to increase our star rating anytime soon but we shall continuously provide 5-star services.

TVM: What other features define and differentiate Coconut Grove Beach Resort?

CGBR: As part of satisfying our guests, we are considering enhancing our water sporting activities as well expanding to include some other interesting wellbeing facilities. At the moment we provide aerobics and yoga etc., but we’re looking at providing a sauna and so many interesting things in the very near future.

TVM: Why should one consider Coconut Grove Beach Resort as a first-point relaxation Centre and non-other when planning a vacation?

CGBR: The ultimate reason is clear. There is no place in West Africa that one can experience all these unique features at one-stop facility. Based on this uniqueness, CGBR believes it presents the best option for rest and relaxation guests as well as tourists. Despite all, CGBR is continuously expanding and improving on what it has because it doesn’t rest on its odds– it always looks at upgrading.

TVM: Who are some of the personalities that have patronized this facility?

CGBR: The facility is privileged to have hosted top personalities from across the globe. Some of such include the former President of the Republic of Ghana, President John Agyekum Kuffour who’s been patronizing the facility a lot, Dick Turner (the CNN Network Chief), Will Smith, Kofi Annan (the former UN Secretary General), Serena Williams, so many basketball stars etc., as well as other notable personalities just to name a few, all have spent some very interesting times here and CGBR appreciates them for choosing it on their stay in Ghana. This makes CGBR proud and it appreciates.

TVM: What room types are available to guests?

CGBR: As afore-mentioned, the facility has Beach resort and the village adjoined to provide a total of 88 rooms to the guests. The African Village which has accommodation for the budget-sized person or the NGO provides the family units which are 2 rooms en-suite with a living room area for a short stay while the Coconut Grove Beach Resort has the standard rooms– the single and double, the Executives suites.

TVM: Who is your target audience?

CGBR: The target audience of CGBR is “that discerning traveler” looking for rest and relaxation. In as much as it targets those looking for rest and relaxation, it also considers a wide category of persons ranging from NGO’s to students’ groups in colleges, from corporate institutions to individuals, couples getting wedded to newlyweds, tourists to stop-over travelers.

It looks at also attracting the very high profile clientele of which the Embassies, the High Commissioners and Diplomatic Corps, Expatriates etc. form part.

TVM: Every customer that comes here is expected to leave with an experience. How does Coconut Grove Beach Resort resolve its customer issues i.e. what is the customer service philosophy of the firm?

CGBR: As much as CGBR is trying to satisfy its clients by providing them with memories worth repeating, there are moments it encounters little issues which could range from technical to customer service. No matter the angle the issue may be from, CGBR ensures to resolve them with immediate effect. Business thrives on customers or clients, so irrespective of what the scenario or the case may be, CGBR always empathizes with the clients and understand where they’re coming from because they are valuable to its growth.

CGBR makes sure it reassures the clients that it’s not the norm for such scenario to occur and as such it will never repeat itself. CGBR also has the clients’ suggestion box where all such complaints are placed and collated for review.

It cherishes its clients comments and feedback whether good or bad, and most importantly when it’s bad, it gives CGBR more reason to pay attention and make sure it tries to understand the issue and prevent it from recurring.

TVM: Coconut Grove Beach Resort is touted not to be only interested in profit making but in contributing to societal development. What are some of your Corporate Social Responsibility feats?

CGBR: CGBR is proud to say it is a responsible corporate institution. As a responsible corporate institution that operates within a society, it is expected that it contributes to the development of such a society and that is exactly what CGBR does.

It gives back to the society. As part of its Corporate Social Responsibility activities, it has engaged in Health– blood donation exercises, screenings, Education– carrier counselling, training and development for tertiary institutions, for Primary and JSS schools, Cleaning and Sanitation exercises within the community, etc., as well as sports activities. It is even considering to provide Golf lessons for some of the schools within the community to encourage the students to take up the sport as a result of our facility– 18-hole course.

So for CSR, there’s quite a lot that has been done and it’ll continue to do more. It has also gone as far as helping students who need support.

TVM: Coconut Grove Beach Resort is known for its remarkable feats and have been acknowledged through the number of laurels achieved. What significance do these laurels play in the operations of the firms?

CGBR: Awards signifies successes. So once it is winning these awards, it tells that the firm is performing well and also goes on to show that its clients have faith in its operations. Also these achievements go on to show that the regulators see what the firm is doing and they realize it’s doing well and acknowledges it by rewarding it with these laurels.

But for CGBR, these laurels mean very little if it’s unable to do better than what it has done now. The laurels are forms of motivation to do better. Above all, these awards are very humbling and it’s important to give credit to those who make it possible: the staff, the owners and Directors of the investment as well as our numerous clients. Recently, CGBR won the award for being the best tax payer out of about 1000 hotels across the nation; it has won awards for being the most prompt and efficient tax payer by the Ghana Revenue Authority; the Tourism authority has acknowledged us, Hotel association has acknowledged etc.

The last couple of months have been monumental; almost all the major award schemes in Ghana are beginning to include a CSR component in their category, a result of consistent advocacy around social responsibility. In September, 2016, a program organized by Centre for CSR, West Africa and Integriti Media under the award name and identity-Ghana CSR Excellence Awards-GHACEA for which Coconut Grove Beach Resort emerged as the CSR Hospitality Organization of the Year.

TVM: Advice to industry players?

CGBR: I acknowledge we are in a tough industry– hospitality. The reason I say this is because we work 24/7 and as a result we are unable to have rest all in the name of providing our clients with a great experience.

CGBR plays a pivotal role in the life of a man as it fulfills Maslow’s theory of man’s important needs which are food, clothing and shelter. It’s incumbent on all stakeholders– the hoteliers to understand that we play a very key role in the needs of man.

It is important that we understand the significance we play in providing the enabling environment for guests who visit us so that we don’t probably lose them to travel oversees for holiday. We should make the industry appealing so people can actually take a holiday here in Ghana as supposed to spending their holidays outside the country.

We need to also pay critical attention to our customer services and ensure all those very basic things have been provided for our clients at the best that we can. For the stakeholders– regulators, we ask that they give us the enabling environment, even if it’s subsidies or the necessary support or the necessary partnerships, we need those because without them, we can’t thrive.

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Business Interview

AGI@60: A Persistent Private Sector Voice



The AGI was established in 1958. Despite the country’s very young and unstable democracy, business leaders saw the need to have a stronger voice to represent their interest irrespective of who is in government.

As the adage goes: “Government has no business in running business”. This mean, businesses must focus on running business, creating jobs, paying taxes and sustaining economic growth. But to sustain business growth, businesses need a voice that cannot be suppressed.

Led by the iconic Dr Esther Ocloo, founder of Nkulenu Industries, the Association of Ghana Industries (AGI) was formed with only 10 local manufacturers with the initial name of Ghana Manufacturers Association. With time other manufacturers, including the multinationals, saw the essence of having a stronger production voice and within a couple of years, members soared.

In 1984, as though the membership was not enough, the association’s constitution was amended which opened to all registered companies engaged in manufacturing or the provision of services to the manufacturing sector and through associate memberships, other sectors including not-for-profit organisations have become members as well.

Such associate members include the Liquor Manufacturers’ Association of Ghana, Ghana Printers & Paper Converters’ Association, Furniture & Wood Products’ Association of Ghana, Ghana Timber Millers’ Organization, Advertising Association of Ghana, and others.

Today, the AGI now has over 1,500 members across over 20 sectors including advertising, agri-business, automotive & transportation services, beverages, business promotion & consultancy services, chemicals, construction, electricals & electronics, energy, exports, financial services, oil & gas, and food.

Others are hospitalities & tourism, information & communication technology, metals, building & construction products, pharmaceuticals & herbals, printing, stationery & packaging, rubber & plastics, toiletries & cosmetics, environmental and sanitation, garments, textiles and leather and wood processing.

With such a broad membership, the association has also increased its role in society beyond just the advocacy and advisory for policy and is now engaged in industrial sub-contracting and partnership, information gathering, analysis and dissemination, business plan preparation and development and trade promotion for members. Trade promotion, especially, has seen members, who hitherto would have struggled to enter particular markets are now operating on a global scale.

With the objective to contribute substantially to the growth and development of industries in Ghana and to create a supportive and competitive business climate, which will make Ghanaian companies internationally competitive, the AGI’s mission is to carry out proactive support services to the industrial sector with the view to contributing substantially to the growth and development of industry in Ghana.

Geographically, the AGI is physically represented all across the country with seven locations where members located in such areas report to the regional office and have their own sub groupings.

In an in-depth interview with Seth Twum-Akwaboah, Chief Executive Officer (CEO) of the AGI, issues such as relationship with government, industrial policy, local currency impact on businesses, power for operations, cost of credit, taxation, budget, trade, the AGI’s own Business Barometer and the future of the Association were extensively covered.


Relationship with Gov’t

Similar to any kind of relationship, Mr. Twum-Akwaboah, notes that there have been good and bad times. “The relationship with government has been good, but as every relationship it has challenges,” he says.

During the military regimes, he notes that, the AGI faced some of its most testing periods. While the AGI was pushing for and continues to push for a private sector led development, government was looking for state-led developments.

“At some point there was the tendency for the leadership of the association to be branded as anti-government. Most of the leaders of AGI were jailed or harassed by the military. Meanwhile all the AGI leaders wanted and continue to want is for the promotion of business at every point in time irrespective of who is leading the government,” he says.

Today, the AGI has become stronger for it and when it speaks through its regular statements, researches and the iconic Business Barometer, everyone listens. Since the commencement of the fourth republic, government has also recognised the significant role of the AGI in bringing in development to the country.

Significant roles played by the AGI now include making inputs in the national budget; by law and convention, the AGI is represented on several boards of public institutions, quasi government institutions and unions.

“If you want to influence policy, you do not wait till the end of year to make a statement. You need representation to influence policy at such levels. These are means of engaging. Due to our regional representatives, we engage policymakers such as regional ministers, district assemblies. There are some policies, at the local level, that have effect on businesses and industry,” he adds.

Despite the seeming strong power the AGI wields, Mr. Twum-Akwaboah, adds that not everything asked or requested of government is granted. Sometimes, he says, government blindsides the AGI with certain policies that could harm businesses especially in the areas of taxes, levies and laws.

“There are several government policies that have taken us by surprise and then we try to lobby for such policies to be reshaped to help businesses. We have such a regular working relationship with the government because it is needed to keep businesses growing,” he adds.

Budget Inputs

Touching on the AGI’s input on the annual and mid-year budget, Mr. Twum-Akwaboah, notes that the association presents inputs and afterwards holds a hearing with the finance ministry where individual AGI members speak about their views of the economy and what needs to be changed.

On the 2019 budget, the AGI presented a couple of inputs including the scrapping of the straight 5percent GETFund and NHIL on goods and services. “We thought its implementation was not the best and harmful to businesses because this is a cost happening across all levels of the value chain and has the potential to increase the cost of goods and services by as much as 20percent if the distribution chain is up to four,” he notes.

For big manufacturers with three distribution levels, he explains, the manufacturer will pass on the 5percent to the key distributor, who will now add another 5percent and move it to the wholesaler, who adds another 5percent to the retailer, who then adds 5percent to the consumer’s product.

“That is the cascading effect and will make the price of goods and services of local manufacturers very expensive,” he says, noting that for the importers, they just pay a flat rate of 3percent.

“For an agenda that seeks to promote local industries, this tax is inimical to local businesses. We engaged the minister and the tax policy unit with other stakeholders and we expected the 2019 budget to take it into consideration but it was not captured. We will continue to engage the minister,” he says.

But overall, the CEO of the AGI lauded the 2019 budget, describing it as “positive” but stressed that what matters is implementation. “A lot of the intentions are good including the making of US$1billion for industrial initiative, a stimulus package for struggling industries and industrial zones are good,” he says.


Industrial Policy Stutters

Government, in 2011, launched a comprehensive industrial policy to place industry at the centre of development.

The policy, which was started during President John Kufuor’s regime and completed when President Atta-Mills was in power, is a set of specific policy instruments and measures to be applied to increase access of the country’s manufacturing sector to competitive factors of production to enhance productivity, efficiency and competitiveness.

Key development objectives of the policy include expansion of productive employment in the manufacturing sector, promotion of agro-based industrial development and ensure spatial distribution of industries to achieve reduction in poverty and income inequalities. The implementation of the policy was expected to be done through an Industrial Sector Support Programme, which are time-bound interventions to speed up the rate of industrialization over a period of five-years.

The AGI, as the lead industry advocate, played a critical role in shaping the policy but since the launch of the policy nothing has come out of it and despite President Nana Akufo-Addo’s industrial agenda, led by the One District One Factory (1D1F) programme, the policy is still on the shelves.

When asked what is the current state of the policy, Mr. Twum-Akwaboah bluntly stated: “I do not think we have an industrial policy.” He notes that there was one, which was a good one, but implementation was poor and that led to the collapse of the policy.

To him, Ghana needs to incorporate the relevant aspects of the current government’s industrial agenda into the old policy and draw up a revised industrial policy and follow through. “Having a good policy and a plan is better than working on adhoc basis,” he says.

Does 1D1F fits into this policy?

He explains that what needs to be done for 1D1F to succeed is to allow the systems to work including using the 20percent of the District Assembly Common Fund, which is meant for district industrialization by law, to be used for its intended purpose.

“It was envisaged that, at the district level, you need industries to employ people and curtail rural-urban migration. That is why 20percent of the assembly’s common fund is dedicated to industrialization,” he says.

1D1F fits into the industrial policy because it envisaged the spreading of industries across the country and include locational tax incentives to push businesses into the other parts of the country and every location with specific raw materials. “That is an indication that we are encouraging industries,” he says.

But along the line, he notes, the AGI and businesses realized that such incentives were not enough due to the lack of markets, technology and infrastructure for businesses to thrive in such remote parts of the country.

1D1F requires patience

Asked about whether new members have joined the AGI as a result of 1D1F, Mr. Twum Akwaboah, advised that Ghanaians must be patient because 1D1F businesses will not just spring up overnight, especially when it is private-sector led.

Establishing an industry doesn’t happen overnight, especially sustainable private-sector led businesses. These businesses must be commercially viable, technically feasible and financially possible to get funding. To go through the process of acquiring technology, market assessment, right skills and have a proper corporate governance system does not happen overnight. The expectation that once you start, industries will spring overnight will not happen,” he says.

Secondly, he advised that one needs a very good funding arrangement to get the factories running, meanwhile, right from the beginning there was no funding for the programme.

To him, even though Finance Minister, Ken Ofori-Atta has made a pledge to mobilize US$1billion from various funding sources for small, medium and large scale enterprises to accelerate the industrial transformation agenda including the 1D1F programme, government should make a certain percentage for equity funding.

The AGI, he notes, tried to arrange funding to support the 1D1F, but he expects businesses interested in the venture to have some counterpart funding to attract investors. “We will love that the pace of the establishment of the 1D1F will be hastened so that we can all tell what is happening,” he adds.


The Business Barometer

One of the products of the AGI that any government is weary about is its Business Barometer. The Barometer is the true measure of business confidence in Ghana, spanning a period of over 11 years. It has consistently captured the views of 500 CEOs sampled from various sub-sectors of the Ghanaian economy.

Administered quarterly and largely through face-face interviews, the barometer touches several areas of economic activity across the 10 regions to ensure completeness of coverage. Assertions on the state of the business climate for the next quarter permit a ±5percent margin of error.

Often the Business Confidence index lies above or below the 100 base index with findings consistent with developments in the economy.

Starting as a Business Climate Survey, the survey was supported by the GIZ, a German development agency, as an annual report but when surveys were published which included key challenges faced by industry and businesses that were biting and needed quick interventions, the annual nature of it rendered it dud.

“We therefore converted it to a more frequent survey and allowed government and other stakeholders to quickly react to the needs of business,” he says, adding that it has helped a great deal in checking the policies being implemented by government in the short term.


The Thorny Issue of Power for Businesses

It is common knowledge that the AGI, for the best part of three decades, has been at the forefront of the campaign to not just reduce the cost of electricity or power for businesses, especially manufacturers to operate, but to overhaul the power sector to allow industries pay fairer prices which will allow them to compete especially against imports.

Earlier last year, government significantly reduced tariffs on electricity to as much as 25percent for big businesses but in the view of the AGI, the structure of the tariff regime is the problem not necessarily how much the reduction is.

Due to its squabbles with government over the cost of power, many believe the AGI is looking to run aground the power sector but Mr. Twum Akwaboah notes that that is not the case because power sector players such as the Volta River Authority (VRA), Electricity Company of Ghana (ECG) and Ghana Grid Company (GRIDCo) are all members of the association.

“How will we wish that our own members’ businesses collapse? We actually advocate for them as well. Power is a necessary input for production. What we have been asking for is simple: if you want Ghanaian industries to grow and be productive, they must have efficient power that can be given at competitive price,” he says.

The business principle of power

Apart from industry subsidizing residential users in Ghana, virtually the only country that still does this in the world, AGI’s main concern is the business principle of power being pursued by government which is killing industries.

“An instance is a company in Tema, with one metre, that pays GH¢3million in electricity bills per month. This business does not need a step down transformer because of the high volume of consumption and also does not need a lot of cables and poles to access power. To earn the same amount of GH¢3million from residential users, you need a whole community with several step down transformers, kilometres of cables and poles, hundreds of metres, and more manpower, all of which come at a cost.

That means it costs the service provider more to earn GH¢3million from residential communities than in industry for the same quantity or voltage of power. Also, the bigger the spread, the more leakages or waste occur and you are at a higher risk of illegal connections and other vices. Yet, the business, where the cost of service is cheaper, is paying more than residence where the cost of service is higher,” he says.

Ghana’s cost of producing power is too high

Another challenge the AGI has, when it comes to power, is the cost per kilowatt hour. In highly industrialised economies such as China and India, the cost per kilowatt hour hovers between 3 to 6cents but in the case of Ghana, it is near 20cents per kilowatt hour.

To Mr. Twum-Akwaboah, the Ghanaian industry cannot compete globally if it pays nearly four times the price in China and India, which are major industrial hubs. “It is important that we find ways and means to drive down the cost of electricity. We need to work hard, government and industry, because everybody is suffering when the price of electricity is high,” he adds.


Touching briefly on the effect of the three-year power rationing, popularly called ‘dumsor’, he described its impact on industry as “devastating”.

To avert another power rationing and sustainably provide cheaper power for homes and businesses, he explains that what is needed is planning. “There is an eight-year cycle where the hydro source becomes inadequate and so you plan to get other sources in. unfortunately we did not plan in advance and that is what happened. In trying to solve it too, we signed countless Independent Power Purchasing (IPP) agreements that are not good for us.”

With the population growing, which is leading to sophisticated demands, the need for more energy is growing and so with efficient planning and regular investment in the sector, supply can stay ahead of demand so that Ghana will no longer experience the energy crisis we experienced between 2013 and 2015.

Renewables is the way forward

The AGI believes that with the advancement of technology in renewables, businesses and homes as well as government should aggressively consider the renewable option. “A few years ago it was very expensive to look into renewables but today the cost per production is getting cheaper and so government’s move in that direction is highly encouraged.”

With environmental protection in the face of climate change on the minds of the AGI, what the association wants to see is a flexible regulatory environment that will encourage a lot of private sector players into the space. “If you have a system that encourages the initial investment, then we can immensely benefit from renewables.”


Cost of credit, AGI’s bank and EXIM

With key macroeconomic indicators such as inflation, policy rate and Treasury Bill rate falling, AGI believes this should quickly translate into lower lending rates so that businesses can comfortably borrow and expand. “We welcome the consistent fall and we hope it continues to fall. Much as we want lending rates to fall quickly, we appreciate the gradual drops.”

The AGI, about four years ago, was pushing for the establishment of its own bank but not a word has been heard for the past year and a half. To Mr. Twum-Akwaboah, the establishment of the bank looked very good at the time it was being suggested but the economic climate and regulation makes it slightly challenging to run the bank in a manner that will be different from others.

“We wanted to create a scheme that will solve a major problem by providing medium to long term capital for industry. A lot of the banks today are not providing that, not even NIB and ADB, the development banks. With a universal banking license, you will have no choice but go by certain standards and that will make you no different from the others,” he says.

The AGI has repurposed the institution and has set up a fund, registered with the Securities and Exchange Commission (SEC) that can draw capital from government, development finance institutions and banks, and then AGI members can access this fund at much lower rates on medium to long term basis.

The ultimate aim, he explains, is to grow the fund to a level that AGI can secure a specialized license from the Bank of Ghana to operate as a specialized development bank.

Touching on the impact of recently established EXIM Bank, he notes that the AGI is very happy about its establishment but cautioned the business community to have patience for the institution since it is still early days yet.

“EXIM needs bigger capital and just the money coming from Import Levy is not enough. The whole idea of establishing an EXIM Bank is good because it can leverage its balance sheet to draw in capital from other institutions including other EXIM banks across the globe and create a bigger portfolio of funds and those moves do not happen in a day. We are monitoring and we can only be cautiously optimistic.”


Taxes and China’s US$2bn package

As businesses, paying taxes is unavoidable as taxes go a long way to develop economies and so with that the AGI wholeheartedly backs the government in pushing everyone to pay taxes. But AGI’s challenge is the implementation of some tax policies, especially the tax stamp, the frequent changing of the tax regime and the introduction of some new taxes.

The AGI, according to its CEO, has complained to government about some businesses that avoid taxes through under-invoicing and under-valuation and that led to the creation of a task force to monitor movements at the ports.

On the controversial tax stamp policy, which was welcomed by the AGI, the views of local manufacturers were not taken into account. The stamps, in the current format, will slow down high speed lines, especially for big beverage manufacturers such as Accra Breweries Ltd, Kasapreko, Cocacola, and Guinness Ghana Breweries Ltd.

But at the end, government and businesses have reached a compromise and now importers and local manufacturers are affixing the stamps and the Ghana Revenue Authority (GRA) is monitoring the situation aggressively. The textiles sector is the latest to start affixing the stamps, which is highly welcomed by players.

On the ECOWAS Common External Tariff, the AGI is still working on a comprehensive study to identify benefits and challenges but Mr. Twum-Akwaboah believes that being part of a common market is good for local businesses since the ECOWAS region is bigger than Ghana. “We just have to monitor how it is positively or negatively affecting our businesses.”

China’s US$2bn

The AGI truly secured a US$2billion credit facility with the China National Building Materials Company (CNBM) and so far several businesses have benefited. The whole idea, the AGI notes, is to use this to support the 1D1F.

The arrangement is such that businesses do not get direct financing but request for equipment when setting up factories and then repayment can be done till up to 10 years. The only challenges were guarantees from banks or government backing it with a sovereign guarantee but government is not prepared to do that.

So far, EXIM Bank and a few other banks have guaranteed projects for about 10 companies and construction is underway for some of the factories.


Future of AGI

For 60 years, AGI has become a stronger institution but the future is bigger and broader than one can imagine. Starting as a manufacturers association, it has moved beyond to encapsulate businesses. “As long as we continue to promote industry then AGI has a future but if we kill industry then there is no future for AGI. It is as simple as that.”

To Mr. Twum-Akwaboah, the current government has an eye for industry and a look at the 2019 budget leans heavily towards industry and initiatives such as 1D1F are industry focused and then there is the Ministry of Trade’s 10-point agenda. “As long as government itself has industry at heart, then AGI can only be smiling into the future and our core interest is to see members’ businesses grow.”

Therefore, the AGI will not relent in its efforts to engage with government to formulate business-friendly policies to see businesses grow. So far, the trend, he notes, is that global actions such as the ECOWAS Common Tariff and the Continental Free Trade Agreement are signs that the future looks promising for Ghana’s businesses.

“I am very positive that the future looks good but we need to advocate for the right policies and we need to have good entrepreneurs that are forward-thinking, committed and dedicated to doing businesses in a transparent manner,” he says.


Advice to members

To the members of AGI, over 1,500 of them including small, medium and large businesses, the association’s CEO believes that internally, implementing best corporate governance systems, good management style, recruiting the right talent, making sure efficiency is key and developing financial modules to survive during times of crisis, and prudent resource management will see businesses grow.

As the business grows, Mr. Twum-Akwaboah notes that there is the need for professional engagement. He further stresses “business leaders should not shy away from bringing in such help to develop and sustain their businesses. To go beyond generations, succession planning is key”.

For external factors such as inflation, interest rates, policies from government are not in members’ domain and so they should not be bothered about such actions. “Leave that to the association to handle.”

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